CASE STUDY: Why having a strategic plan can supercharge your professional personal brandListen now (59 min) | Twelve months ago, litigation expert Alex Martin was doing very little in the way of social media, content, and media publicity…
Building a strong profile and reputation takes time and effort: these three key attributes will help sustain you over the journey
Going small to make it BIG with earned mediaListen now (53 min) | How to strategically leverage podcast guest appearances to build your professional personal brand on a global scale
There are a few trends percolating in the background. Here are a few ideas to get you thinking!

November 2022

Letting go of perfection and adopting a 'digital media mindset'Listen now (45 min) | How this 45-year-old professional to build a following on TikTok of over 190,000, with 10M 'likes' of his videos.
It's always a good to take a step back from the noise and reacquaint ourselves with the bigger picture and what really matters.
Exploring the possibilities that come with today’s Reputation EconomyListen now (50 min) | The possibilities are endless for credible individuals who understand the power of reputation, and are able to grow their brand in…
Introducing the 'Red Star / Black Star' process, the smarter, more strategic way to create content for social media (includes video).

October 2022

Liberated on LinkedIn: How to use transparency and fun to cut through the noiseListen now (52 min) | Startup entrepreneur & tax specialist Joyce Ong explains why bringing your whole self to LinkedIn can work wonders for your…
When it comes to creating content for your personal brand, consistency is critical. But there's a lot more to it than simply publishing on a regular…
How to unpack your IP, productise your knowledge and scale your impactListen now (49 min) | If you trade time for dollars and are looking at ways to maximise your revenue without killing yourself in the process, Greg…
Here are four very different women who are building credible thought leader brands in their own unique way. Check 'em out, be inspired!