Building a case for why business owners need to get serious about building their personal brand - with Adam Robinson
The founder and CEO of Retention.com talks candidly about how building his personal brand is paying dividends for his bootstrapped company
Season #7 of REPUTATION REVOLUTION is also available via your favourite podcast app, including Apple Podcasts, Amazon Music and Spotify.
In this episode of the podcast we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, and why they should be on social media.
And to discuss it with me is someone who's actually doing it, and who at time of recording was at the start of their personal branding journey (but making up ground quickly - he’s now up to 40,000 followers on LinkedIn, which has been significant growth).
His name is Adam Robinson. He's the CEO and founder of a startup business called Retention.com.
Adam believes that building your personal brand as a founder is a simpler and smarter strategy than trying to grow your company’s profile right out of the gate.
In this interview, Adam reveals why he's doubling down on video content, and how he manages his social media activity day-to-day.
I hope you enjoy the chat! It contains lots of ideas and lessons around why business owners should become seriously about building their professional personal brand.
👋 I'm Trevor, I’m an experienced content and digital communications strategist, coach and mentor
✅ I help credible business leaders and industry experts elevate their profile, build their reputation and grow their sphere of influence in a way that's strategic, sustainable ... and respectful
#PersonalBranding #ThoughtLeadership #ContentMarketing #ReputationEconomy #PersonalPR