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This is a massive earned media opportunity for experts and thought leaders
Being a guest on other people's podcast is a terrific way to extend the reach of your voice, to get your story and message out to a broader audience
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Trevor Young
The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond
Listen now (50 min) | If you want to expand your presence on LinkedIn in a strategic and positive way, this podcast episode is definitely worth a…
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Trevor Young
Human content: take your professional personal brand to the next level!
Human content is about injecting humanity into what you publish online. In an ever-increasing AI world, this is going to be more important than ever!
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Trevor Young
Unlocking the LinkedIn algorithm with Richard van der Blom
Listen now (51 min) | Richard's LINKEDIN ALGORITHM REPORT is a meaty research document that took over 1200 hours of work, with some 10,000 posts…
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Trevor Young
Unpacking leadership content: rocket fuel for your professional profile and reputation
Leadership content might take more work - original thought and a sharpened point of view often does - but it will be worth it over the long haul!
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Trevor Young
The power of community with blogger and best-selling author, Mark Schaefer
Listen now (54 min) | The concept of 'community' has been kicking around for a while now, but it's taken on new significance in recent times, according…
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Trevor Young
Use this ‘Content Groups’ model to help clarify your thinking around what content to produce
Using my Content Groups model as a guide, I see there are two areas in particular that personal (and business) brands can take advantage of today.
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Trevor Young
Reputation Revolution
Reputation Revolution
Helping credible entrepreneurs and leaders build their profile and reputation
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