CASE STUDY: Why having a strategic plan can supercharge your professional personal brandListen now (59 min) | Twelve months ago, litigation expert Alex Martin was doing very little in the way of social media, content, and media publicityโ€ฆ
Building a strong profile and reputation takes time and effort: these three key attributes will help sustain you over the journey
Going small to make it BIG with earned mediaListen now (53 min) | How to strategically leverage podcast guest appearances to build your professional personal brand on a global scale
There are a few trends percolating in the background. Here are a few ideas to get you thinking!

November 2022

Letting go of perfection and adopting a 'digital media mindset'Listen now (45 min) | How this 45-year-old professional to build a following on TikTok of over 190,000, with 10M 'likes' of his videos.
It's always a good to take a step back from the noise and reacquaint ourselves with the bigger picture and what really matters.
Exploring the possibilities that come with todayโ€™s Reputation EconomyListen now (50 min) | The possibilities are endless for credible individuals who understand the power of reputation, and are able to grow their brand inโ€ฆ
Introducing the 'Red Star / Black Star' process, the smarter, more strategic way to create content for social media (includes video).

October 2022

Liberated on LinkedIn: How to use transparency and fun to cut through the noiseListen now (52 min) | Startup entrepreneur & tax specialist Joyce Ong explains why bringing your whole self to LinkedIn can work wonders for yourโ€ฆ
When it comes to creating content for your personal brand, consistency is critical. But there's a lot more to it than simply publishing on a regularโ€ฆ
How to unpack your IP, productise your knowledge and scale your impactListen now (49 min) | If you trade time for dollars and are looking at ways to maximise your revenue without killing yourself in the process, Gregโ€ฆ
Here are four very different women who are building credible thought leader brands in their own unique way. Check 'em out, be inspired!