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Content strategy or social media strategy: Which is right for your business?
Confusion reigns as to what is more important: social media, or a content strategy. The answer, however, is pretty clear.
Trevor Young
Jun 23
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Content strategy or social media strategy: Which is right for your business?
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Business brand vs personal brand: Which one should you focus on?
Listen now (49 min) | Leading brand strategist, Sam Osborn, and content coach, Brendan Keogh, join me to discuss the pros and cons of leading with your…
Trevor Young
Jun 16
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Business brand vs personal brand: Which one should you focus on?
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How I went from nervous wreck to professional speaker
Many people fear speaking in public. For decades, I was no different. But then I embraced it. What can you learn from my experience?
Trevor Young
Jun 9
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How I went from nervous wreck to professional speaker
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How this Australian tax accountant uses video to build his professional profile & authority
Listen now (27 min) | Pat Mannix (aka 'The Tax Champion') unpacks his video marketing strategy, and explains that consistency is king when it comes to…
Trevor Young
Jun 2
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How this Australian tax accountant uses video to build his professional profile & authority
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Eight ways leaders and entrepreneurs can help humanise their business brand
Don’t be some faceless person hidden away in the shadows of the boardroom. Stand up, stand out and get involved in public conversations!
Trevor Young
May 26
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Eight ways leaders and entrepreneurs can help humanise their business brand
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217: Thought leadership marketing, SEO for personal branding & the state of blogging
Listen now (43 min) | A far-reaching chat with Andy Crestodina, world-renowned digital marketing guru and co-founder of Orbit Media Studios.
Trevor Young
May 19
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217: Thought leadership marketing, SEO for personal branding & the state of blogging
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Why having the right mindset is the 'secret sauce' of successful personal branding
Building a credible thought leader brand is about playing the long game, and that requires more than just having the right skills.
Trevor Young
May 12
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Why having the right mindset is the 'secret sauce' of successful personal branding
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215: A deep dive into strategic content repurposing with Sally A. Curtis
Listen now (38 min) | Content repurposing can help entrepreneurs, experts & thought leaders to not only raise their profile but also generate additional…
Trevor Young
May 5
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215: A deep dive into strategic content repurposing with Sally A. Curtis
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How to ensure your personal brand journey starts on the right footing
Why self-awareness and a well-developed sense of purpose are foundational when building personal brand influence and impact.
Trevor Young
Apr 28
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How to ensure your personal brand journey starts on the right footing
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214: THE MINDSET EPISODE - Overcoming self-sabotage with mindset coach, Fiona Redding
Listen now (61 min) | Having the right mindset is crucial for personal branding success. Fiona Redding (aka 'The Happiness Hunter') outlines 5 ways we…
Trevor Young
Apr 21
1
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214: THE MINDSET EPISODE - Overcoming self-sabotage with mindset coach, Fiona Redding
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CASE STUDY: How John Espirian built a killer personal brand from the ground up
B2B tech writer and LInkedIn expert, John Espirian, explains how being relentlessly helpful supercharged his profile and reputation
Trevor Young
Apr 14
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CASE STUDY: How John Espirian built a killer personal brand from the ground up
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213: An insider’s guide to generating quality media coverage with Chenoa Parr
Listen now (46 min) | Editorial coverage in third-party media is a powerful way to build your professional profile and reputation. Here are some inside…
Trevor Young
Apr 7
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213: An insider’s guide to generating quality media coverage with Chenoa Parr
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