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CASE STUDY: Why having a strategic plan can supercharge your professional personal brand
Listen now (59 min) | Twelve months ago, litigation expert Alex Martin was doing very little in the way of social media, content, and media publicity…
Trevor Young
Dec 22, 2022
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CASE STUDY: Why having a strategic plan can supercharge your professional personal brand
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Three shared attributes of experts & thought leaders who are nailing their personal brand communications
Building a strong profile and reputation takes time and effort: these three key attributes will help sustain you over the journey
Trevor Young
Dec 15, 2022
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Three shared attributes of experts & thought leaders who are nailing their personal brand communications
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Going small to make it BIG with earned media
Listen now (53 min) | How to strategically leverage podcast guest appearances to build your professional personal brand on a global scale
Trevor Young
Dec 8, 2022
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Going small to make it BIG with earned media
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𝗗𝗼𝗲𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗵𝗮𝘃𝗲 𝗮 𝗳𝘂𝘁𝘂𝗿𝗲?
There are a few trends percolating in the background. Here are a few ideas to get you thinking!
Trevor Young
Dec 1, 2022
1
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𝗗𝗼𝗲𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗵𝗮𝘃𝗲 𝗮 𝗳𝘂𝘁𝘂𝗿𝗲?
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November 2022
Letting go of perfection and adopting a 'digital media mindset'
Listen now (45 min) | How this 45-year-old professional to build a following on TikTok of over 190,000, with 10M 'likes' of his videos.
Nov 24, 2022
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Letting go of perfection and adopting a 'digital media mindset'
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How connection and credibility lead to commercial impact
It's always a good to take a step back from the noise and reacquaint ourselves with the bigger picture and what really matters.
Trevor Young
Nov 17, 2022
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How connection and credibility lead to commercial impact
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Exploring the possibilities that come with today’s Reputation Economy
Listen now (50 min) | The possibilities are endless for credible individuals who understand the power of reputation, and are able to grow their brand in…
Trevor Young
Nov 10, 2022
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Exploring the possibilities that come with today’s Reputation Economy
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How to slay the social media beast!
Introducing the 'Red Star / Black Star' process, the smarter, more strategic way to create content for social media (includes video).
Trevor Young
Nov 3, 2022
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How to slay the social media beast!
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October 2022
Liberated on LinkedIn: How to use transparency and fun to cut through the noise
Listen now (52 min) | Startup entrepreneur & tax specialist Joyce Ong explains why bringing your whole self to LinkedIn can work wonders for your…
Trevor Young
Oct 27, 2022
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Liberated on LinkedIn: How to use transparency and fun to cut through the noise
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The role consistency plays in building your professional personal brand
When it comes to creating content for your personal brand, consistency is critical. But there's a lot more to it than simply publishing on a regular…
Trevor Young
Oct 20, 2022
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The role consistency plays in building your professional personal brand
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How to unpack your IP, productise your knowledge and scale your impact
Listen now (49 min) | If you trade time for dollars and are looking at ways to maximise your revenue without killing yourself in the process, Greg…
Trevor Young
Oct 13, 2022
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How to unpack your IP, productise your knowledge and scale your impact
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What does thought leadership look like in action? Here are 4 shining examples of individuals who are nailing it!
Here are four very different women who are building credible thought leader brands in their own unique way. Check 'em out, be inspired!
Trevor Young
Oct 6, 2022
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What does thought leadership look like in action? Here are 4 shining examples of individuals who are nailing it!
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