The power of community with blogger and best-selling author, Mark Schaefer
The concept of 'community' has been kicking around for a while now, but it's taken on new significance in recent times, according to this marketing expert.
As a Reputation Revolution subscriber, may I ask a small favour please? Do you mind filling out this quick survey - it consists of one main multiple choice question, and then based on your answer, there's are a handful of short checklist questions for you to 'tick' as required.
I'm very keen to understand people's issues and challenges when it comes to content marketing and digital communications. This will help me better serve you with the content I create and share.
Please CLICK HERE to fill out the survey
OKAY, ON WITH THE SHOW! 👇
Let's face it ...
It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so.
Traditional advertising is rarely effective these days and is out of reach for most small business owners anyway, while many default digital marketing tactics no longer seem to work as well as they used to.
But there is a way through for those entrepreneurs who are willing to explore some new ideas while at the same time be respectful as to how they show up in the marketplace.
Professional personal brand
At the Reputation Revolution show, we're all about building a sustainable base of communications for our professional personal brand which, for many of us, also adds considerable weight to the overall marketing of our businesses. In many cases, we are the business.
We look at strategic PR and communications and all that entails, including content creation for our owned media channels … we cover social media of course, as well as earned media such as publicity, media relations, influencer relations and public speaking.
Can we go deeper?
Growing an audience of followers and subscribers is all part of the program: an audience of fans and allies, champions of our personal brand, of what it is we do and stand for - an audience made up of potential advocates, influencers, clients and customers.
But can we go deeper, and build a genuine community around our ideas, or a specific topic or issue?
Community as a concept has been kicking around for a while now, but it's taken on new significance in recent times, for many of the aforementioned reasons.
At best, it's grossly misunderstood, at worst, it's been consigned to the bin of marketing buzzwords!.
But we're about to change that in this episode of the Reputation Revolution show!
Our expert guest this episode gives us the rundown on communities from a strategic marketing standpoint.
Indeed, he's just released a book on the topic!
His name is Mark Schaefer, and the book is called BELONGING TO THE BRAND: Why Community is the Last Great Marketing Strategy.
Mark is one of the world's leading marketing futurists and keynote speakers; he's also a best-selling author, a veteran blogger and podcaster, a business consultant and educator of note.
He's a true thought leader, in a world where there are plenty of wannabe's - and he embodies all the things we talk about here on the Reputation Revolution.
Let's meet him, shall we?
👋 I'm Trevor, experienced content and communications strategist, coach and mentor
✅ I help business leaders and industry experts elevate their profile, build their reputation and grow their sphere of influence
#PersonalBranding #ThoughtLeadership #ContentMarketing #ReputationRevolution #ReputationEconomy #PersonalPR