Jul 7, 2022 • 56M

How to grow your personal brand-based business using paid media & digital ads

The paid digital media space is complex and ever-changing. Luckily, we have three genuine experts to help explain things for us in simple terms!

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Appears in this episode

Trevor Young
Helping you build visibility, influence and trust in today’s ‘reputation economy’.
Episode details

We’re back for a new season (#6) of the REPUTATION REVOLUTION podcast - available now from your favourite podcast app, including Apple Podcasts, Amazon Music and Spotify.

EXPERT PANEL: Mel Samson, Kym Wallis & Myles Harris

Massive episode this one folks! We have a panel of three experts discussing all things paid social media and digital advertising.

When it comes to running a personal brand-based enterprise, organic content and social media efforts will build your marketing communications base and might be sufficient in generating leads and sales for your business ... or you might want to supercharge things through paid advertising.

Paid media takes many guises in the digital world.

To help us unpack what can be a somewhat complex area to many people, we've put together three experts in the virtual room to provide their take on what's happening currently in the world of digital marketing.

They are:

  1. Melinda Samson, founder of Click-Winning Content

  2. Kym Wallis, founder of the Higher Ranking digital agency

  3. Myles Harris, independent Facebook ads and social media advertising specialist.

It's a broad-brush conversation, which takes in many aspects of the paid digital arena, including:

  • Facebook/Instagram (Meta) advertising

  • Google ads/paid search

  • YouTube ads

We also cover SEO, TikTok, personal brand websites and LinkedIn lead generation, as well as last touch attribution and remarketing.


It's rare to get so much knowledge and in-the-trenches experience packed into the one episode!

An example of one terrific tip:

If you have one takeaway from this episode, it's this - never accept anything AI-generated from Google (and Facebook) that suggests you take a certain action with your advertising. It might be fine, but make sure you understand first what it means before committing.


Thanks for listening!

Trevor 💪

P.S. You can check out the full playlist of Reputation Revolution podcast episodes here.

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