May 19 • 43M

217: Thought leadership marketing, SEO for personal branding & the state of blogging

A far-reaching chat with Andy Crestodina, world-renowned digital marketing guru and co-founder of Orbit Media Studios.

 
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In this encore episode of the Reputation Revolution podcast, I chat with highly-regarded digital marketing expert Andy Crestodina, the Co-Founder and Chief Marketing Officer of Chicago-based Orbit Media Studios.

Andy has been in the web design and interactive marketing space for 20+ years. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing.

Andy and I discuss:

  • The building blocks of thought leadership marketing

  • The differences between a content marketer and a thought leader

  • Blogging as a powerful thought leadership marketing tool in 2021

  • Andy's suggestions on optimising SEO for personal branding, including how to outrank negative media

  • PLUS ... Andy unpacks the state of blogging, and lets us in on some of the interesting findings of his 7th Annual Blogging Survey (if blogging is your thing, this part of the conversation will definitely resonate).

If you've ever thought about what thought leadership is, how to extend your personal brand reach as a thought leader, or whether you simply love following thought leaders and get value from their content, you'll find this conversation super interesting!

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Thanks for listening!

Trevor 💪

P.S. You can check out the full playlist of Reputation Revolution podcast episodes here.

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