Two timely reminders about the importance of taking action!
Publishing original content and being active on social media can pay dividends: here are two examples!
G’day, my name is Trevor Young and this is my newsletter about positioning ourselves to take advantage of the opportunities that come with being an active participant in today’s ‘Reputation Economy’. You can subscribe by clicking on this button:
I’ve received a a couple of timely reminders in recent days that underscore the importance of taking action when it comes to publishing original content.
Both involve coaching clients of mine.
Client #1, who had historically done very little on LinkedIn, was approached by a well-established company who was interested in working with them.
They mentioned they had been following/watching the videos my client had been publishing on LinkedIn, and got in touch. I believe they may have been acquainted in the past, but it was the videos that had spurred them into action.
Said client had only recently started producing videos and to date has only published six or so to her LinkedIn feed, so this was a good result!
Client #2 randomly bumped into someone at the shops who told him they had listened to all of my client’s podcast episodes - over 100 of them!
I believe the pair were acquainted many moons ago, but by no means were they friends who kept in touch. The listener said he was now in a job where he was in a position to be able to hire my client to help him. Hopefully that pans out well for both parties.
The above are both good examples of how showing up and delivering value in the form of interesting/helpful/thought provoking content (on an ongoing basis) can pay dividends.
It’s the accumulative effect - the body of work that you produce - that will help you build a ‘moat’ around your personal brand that differentiates you from your competition.
We’re not talking about ‘hitting the jackpot’ but more so enjoying small wins that can be sustained over a period of time.
[ I’ve written previously about the power of #RespectfulReminders – the above examples are evidence of how powerful a concept this is ]
Sometimes it takes seemingly forever for people to be in the ‘right space’ to be able to do business with you.
Some time back, another client told me the story of someone who eventually became their client after watching over 200 of their educational videos. TWO HUNDRED!
Many of these people are lurkers. They’re in your audience. You don’t know they’re there, but they are: they’re watching your videos, reading your articles, listening to your podcasts, following you on social media … all the while, staying quiet but taking notice!
Yes, it’s nice to be able to generate results quickly with your owned, earned and social media efforts, but more than likely, the impact will be felt over a period of time, and it will often come down to a situation where someone pops up and says: “I’ve been following your stuff for a while now …”.
Client #1 above got a quick result - client #2, not so much, but hopefully will win that business, and more, from listeners of his podcast.
Reputation and profile
Now, I’m never one to say that putting up videos on LinkedIn or Instagram, or producing a podcast is necessarily going to generate a heap of new business directly.
Nice if it does, absolutely, but as a rule your LinkedIn videos (or podcast or blog articles) form just one part of a suite of reputation and profile building activities that, when implemented over time with purpose and consistency, should at least get you noticed and, hopefully, build recognition and trust in the marketplace.
Of course, these factors are often forerunners to commercial transactions and play a key role in the new business process.
By the way: If anyone 𝘥𝘰𝘦𝘴 promise that your LinkedIn videos will have new customers banging at your door … run! I once was booked for a significant overseas speaking engagement after a person who I didn’t know reached out after watching my videos – but I still would be loathe to promise results like that. That speaking contract was a good one, but it would not have happened had I not spent a Saturday recording a whole batch of 12 videos, which I duly published on LinkedIn.
It’s all about the long game folks!
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The Academy is a professional personal branding and thought leadership course and learning community that will help you realise your potential as a business owner and knowledge leader.
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𝗪𝗛𝗢 𝗜𝗦 𝗧𝗛𝗘 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 𝗙𝗢𝗥?
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✅ Individuals who are curious and open to new ideas, and understand the importance of having a strong personal and reputation in the marketplace
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👋 I'm Trevor, founder & chief guide at Credible Authority Academy (doors open NOW!)
✅ Experienced PR and communications strategist, advisor and coach
✅ I help business leaders and industry experts elevate their profile, build their reputation and grow their sphere of influence
#PersonalBranding #ThoughtLeadership #ContentMarketing #ReputationRevolution #ReputationEconomy #PersonalPR