This is a massive earned media opportunity for experts and thought leaders
Being a guest on other people's podcast is a terrific way to extend the reach of your voice, to get your story and message out to a broader audience
G’day, my name is Trevor Young and this is my newsletter about positioning ourselves to take advantage of the opportunities that come with being an active participant in today’s ‘Reputation Economy’. You can subscribe by clicking on this button:
One massive opportunity that I see for subject matter leaders and owners of expertise based businesses – those who are out there raising their profile and building their reputation in a way that’s strategic and sustainable – is ….
… being a guest on other people’s podcasts!
Now, a couple of things to think about.
Number one is, you’ve got to do your homework.
Start listening to a lot of podcasts.
Find out what people in your audience are listening to. Take note of the shows that people mention on social media.
This can be a bit tricky. The best research is manual, and it can be time-consuming, particularly if you’re not a regular podcast listener.
Draw up a podcast hit list, and then listen to a few episodes of each.
Try and get a handle on their audience.
Understand who they’re trying to reach …
what sort of stories, issues, topics, angles do they cover?
What sort of experts do they interview? Make sure that there’s some sort of alignment there
Oh, and make sure they actually do interview people!
There’s no point pitching someone who does a solo podcast, right?
Ask yourself: Do I actually like (and align with) the podcast host, the person doing the interviews? Can I see myself developing some sort of a rapport with them?
So do your homework. It will pay off its spades.
Also, don’t worry whether the podcasts are big or small, or prestigious or not. In this early stage, all we’re trying to do is get comfortable with the medium, demonstrate our bona fides, and hone our story and our message. It’s easier to get on the bigger shows if you have a body of work - social proof - under your belt already.
Create a short list of podcasts you’d like to be on, then start developing your pitch to them!
Your pitch needs to be compelling … it needs to be interesting, and it needs to be relevant. It’s not about you: it’s about the podcaster and their audience.
What’s going to be of interest and value and relevance to their audience?
Be able to boil that down within the confines of your (email or social media DM) pitch.
What’s your story, your message, the hook, the angle that you want to go with?
Make it succinct, and that way you put yourself in a really good position for that podcaster to say: “Yes, I want you on the show!”
👋 I'm Trevor, experienced content and communications strategist, coach and mentor
✅ I help credible business leaders and industry experts elevate their profile, build their reputation and grow their sphere of influence in a way that's strategic, sustainable ... and respectful
#PersonalBranding #ThoughtLeadership #ContentMarketing #ReputationRevolution #ReputationEconomy #PersonalPR