𝗗𝗼𝗲𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗵𝗮𝘃𝗲 𝗮 𝗳𝘂𝘁𝘂𝗿𝗲?
There are a few trends percolating in the background. Here are a few ideas to get you thinking!
G’day, my name is Trevor Young and this is my newsletter about positioning ourselves to take advantage of the opportunities that come with being an active participant in today’s ‘Reputation Economy’. You can subscribe by clicking on this button:
𝗗𝗼𝗲𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗵𝗮𝘃𝗲 𝗮 𝗳𝘂𝘁𝘂𝗿𝗲?
The other day I took part in a survey around video and podcasting. There was an open-ended question towards the end where they asked our thoughts on where we believed things were headed in the space.
I've been thinking about this in recent times; my answer was two-fold along the lines of:
People (content creators) will put more emphasis on producing 'shows' rather than a simple interview-style podcast episode.
This will mean experimenting with new formats, perhaps adding additional 'bells and whistles' and striving for greater production values. These shows will be longer-form in nature, with a theme and recurring elements to ensure consistency. Oh, and did I mention they'd be recorded as a video first, with the audio being stripped out of it and repurposed as a podcast.
Currently, the trend is to create a podcast first. That's where the emphasis is.
In more recent times, podcasters have been slowly adding video into the mix (i.e. recording interviews using a tool such as Riverside); some podcasters are uploading the resultant video to YouTube, thus increasing distribution to a broader audience ... and/or using the video to break up into bite-sized snippets to share across social media.
But, back to idea of 'The Show' …
My thinking here is in order to stay ahead of the pack, content creators will be looking at new ways to package their podcast into a multimedia sub-branded content property that can reach people in many different ways.
As we get more experienced in terms of production, and the tools we use become more sophisticated (and easy to use), creators will start flexing their creative muscles more.
Maybe it's … a live-streamed one-hour show pulling in guests in real-time, and/or inserted pre-recorded interviews and segments? (I'm working with a client now planning a format just like this for launch next year).
Maybe it's … digging deep into a particular theme and bringing on a panel of guests to dissect a given topic or issue?
Maybe it's … having two hosts and multiple guests across 45-mins to an hour, with shorter interviews with more people, keeping things snappy and fast-moving?
The fact we can now upload whole video podcasts to Spotify, or to YouTube (which people can watch via their digital TV) are a couple of pointers in this direction.
But long-form deep-dive interview shows aren't going away any time soon, they're just transferring to video (in addition to being published as an audio-only podcast).
The number of these are growing on YouTube (probably watched as TV shows), popularised by the likes of ex-Navy SEAL Jocko Willink (his shows run for multiple hours!) and Scott Galloway's Prof G Markets show, while in Australia, entrepreneur Mark Bouris fronts a long-form interview show called Straight Talk.
Food for thought!
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