Step by step, inch by inch: The sustainable way to build your professional personal brand
When it comes to personal branding, your body of work, over time, matters.
G’day, my name is Trevor Young and this is my newsletter about positioning ourselves to take advantage of the opportunities that come with being an active participant in today’s ‘Reputation Economy’. You can subscribe by clicking on this button:
Conversation by conversation.
Coffee catch-up by coffee catch-up.
LinkedIn connection by LinkedIn connection.
Helpful tip by helpful tip.
Thought-provoking comment by thought provoking comment.
Tweet by tweet.
LinkedIn post by LinkedIn post.
Instagram photo by Instagram photo.
Social media comment by social media comment.
Social media share by social media share.
Blog article by blog article.
Newsletter by newsletter.
Podcast episode by podcast episode.
YouTube video by YouTube video.
Live stream by live stream.
Guest podcast interview by guest podcast interview.
Guest blog post by guest blog post.
Industry article mention by industry article mention.
Keynote presentation by keynote presentation.
Meetup riff by meetup riff.
This is the cumulative effect in action. When it comes to personal branding, your body of work, over time, matters. Consistency in showing up and delivering value is more important than pumping out random bursts of genius every now and then.
Of course, having purpose and direction, understanding why you’re doing what you’re doing, and executing with passion, purpose and strategic intent, is critical if you want to significantly grow your influence and create more impact in the marketplace.
Having a plan, a strategy, a roadmap … is all part of the process. It won’t guarantee success, of course, but it will help give you clarity and keep you on track, thus giving you a better chance of building an authentic personal brand that does the ‘professional you’ justice.
[ As an aside, I’ve created the Credible Authority Academy to do just that: Help and support people like you to ‘connect the dots’ of your reputation and profile-building efforts, with a view to helping you gain the clarity and confidence required to plot your own path to success. Keep an eye out for an announcement shortly 😀 ]
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P.S. Oh yeah, all this is over and above simply being good at what you do. That’s important, of course, but table stakes today :)
P.P.S. And no, you don’t need to do all of the above, that would be crazy! But knowing what to do, how to do it, and then doing it consistently - that’s the key.
P.P.P.S. Anyone telling you otherwise is kidding themselves, and you. Hello ‘Mr/Ms Build Instant Authority’, I’m looking at you! As Seth Godin says:
Authority comes from consistent generosity, from truth telling, and from empathy. It comes from showing up. It comes from telling your truth and consistently sharing your point of view.
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Onwards!
Trevor